Project rationale

 CANON PITCH

"A business pitch is a presentation of a business idea to a group of people who can help turn your idea into a reality."

In the industry a client would come to me with an idea and the if I agreed to it I would go away research the client audience and theme compile my research and compose some ideas which I would then present to the client and get feedback to improve my ideas and understand what they do and don't like liaising with them throughout the creative process to make sure I am able to bring their vision to life.

Client Research

When working in industry it is important to understand the client and brand you are working with as well as their ethics and values therefore when doing initial research I needed to research Canon as a brand and in doing so found that their corporate philosophy is Kyosei so when creating the products this needs to be followed in order to maintain the level of ethics Canon has when creating their products and advertisements themselves.

Audience research 

It is important to know and understand your audience and what they are looking for when creating an advertisement targeted to a specific target audience this means that you can cater the advertisement towards the intended audiences needs, wants and interests. 

My idea for the magazine front cover 

(flat plan)

My idea for the advertorial

(flat plan)

Feedback received from the pitch across multiple platforms 

it is informative and organised

It's a good basis for a magazine cover

informative and has a good message

It is quite detailed and the images helps to keep the audiences attention

Feedback Overview:

I received overall positive feedback and I am proud of the detailed research I presented to the audience and how I presented it.