Interpreting the brief

 The brief for this campaign was to create an expansion of their current better health campaign but target it to a younger age demographic of 16-20 year old's in order to actively engage them and motivate them to either stop drinking, lose weight, get active or stop smoking. The brief also came with constraints as well, due to having to create two different products carrying out research and pre-production on both with limited time and knowledge meaning that I had to carry out the research efficiently whilst also being detailed in order to allow myself enough time to shoot and learn how to edit with industry standard software.