Investigation and Analysis

 

The Better Health Campaign is an established campaign created by the NHS to target some of the nations most worrying issues as to why they may have poor health giving tips and guidance on how they can improve it. The 4 main aims of the campaign is to physically improve your health by getting active, loosing weight, reducing alcohol consumption and quit smoking whilst also giving advice on sub-genre issues of the campaign such as metal health.

Every mind matters is one of the sub-genre campaigns that better health is linked with focusing on improving your mental health. The campaign aims to support everyone to feel more confident in taking action to look after their mental health and wellbeing by promoting a range of self-care actions.

The target audience is 16-20 year old's with the focus of encouraging and motivating them to get active to improve their health and to allow them to hopefully live a healthier lifestyle in the future. This is my research to understand my target audience better to allow me to cater the advertisement to their needs and interests allowing for the advertisement to engage the intended audience.

 The client is the NHS or the national health service this project is an expansion of a pre-existing campaign to encourage Britain to get active quit smoking reducing drinking or loose weight in order to improve their health and encourage them to exercise healthier habits and an active lifestyle. I also did research into the pre-existing campaign material and popular tv adverts to establish what I was going to make for my advertisement. It was important to research the client when asked to make content as the producer to make sure that not only the correct message was relayed to the audience but make sure that the companies morals were followed to create something that would fit in alongside other products.

It is important to research not only research your target audience but the client as well as you can effectively cater the advertisement to the audience to what would interest them to engage their attention but also stick to what the client is happy with and their morals. Creating the survey allows me to directly target my audience and ask questions that will aid me in creating a product that will effectively captivate the audience resulting in a successful campaign for me and the client.

Statistics from: https://www.linkedin.com/