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Investigation and Analysis

on February 15, 2023

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Project rationale

CANON PITCH "A business pitch is a presentation of a business idea to a group of people who can help turn your idea into a reality ." In the industry a client would come to me with an idea and the if I agreed to it I would go away research the client audience and theme compile my research and compose some ideas which I would then present to the client and get feedback to improve my ideas and understand what they do and don't like liaising with them throughout the creative process to make sure I am able to bring their vision to life. Client Research When working in industry it is important to understand the client and brand you are working with as well as their ethics and values therefore when doing initial research I needed to research Canon as a brand and in doing so found that their corporate philosophy is Kyosei so when creating the products this needs to be followed in order to maintain the level of ethics Canon has when creating their ...

Post-Production

Whilst working on post-production I developed new skills when I learned how to use premiere pro for the first time. I learned how to work with sound cut remove and add it to a video and learned how to edit videos to produce the best quality product. Whilst working on post-production I developed new skills when I learned how to use photoshop for the first time. I learned how to work with new tools and editing software to create backgrounds, layer images and create my poster to my plan to effectively engage the target audience.

Final Products & Feedback

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Investigation and Analysis

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